A new artificial intelligence tool that promises to create short videos from simple text commands has raised concerns along with questions from artists and media professionals.
OpenAI, the creator of ChatGPT and image generator DALL-E, said on Thursday it was testing a text-to-video model called “Sora” that can allow users to create realistic videos with simple prompts.
The San Francisco-based startup says Sora can “generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background,” but admits it still has limitations, such as possibly “mixing up left and right.”
Here are early reactions from industries that could be affected by the new generative artificial intelligence (AI) tool:
Examples of Sora-created clips on OpenAI’s website range widely in style and subject, from seemingly real drone footage above a crowded market to an animated bunny-like creature bouncing through a forest.
Thomas Bellenger, founder and art director of Cutback Productions, has been carefully watching the evolution of generative AI image generation.
“There were those who felt that it was an unstoppable groundswell that was progressing at an astonishing rate, and those who just didn’t want to see it,” said Bellenger, whose France-based company has created large scale visual effects for such touring musicians as Stromae and Justice.
He said the development of generative AI has “created a lot of debate internally” at the company and “a lot of sometimes visceral reactions”.
“What is certain is that no one expected such a technological leap forward in just a few weeks,” Bellenger said. “It’s unheard of.”
He said whatever the future holds, they’ll “find ways to create differently”.
