FIFA Adds $60 Ticket Tier After Fan Backlash Over 2026 World Cup Prices

A Cruz Azul supporter reacts during the FIFA Derby of the Americas match between Cruz Azul and Flamengo at Ahmad Bin Ali Stadium in Doha on December 10, 2025. (Photo by Karim JAAFAR / AFP)
A Cruz Azul supporter reacts during the FIFA Derby of the Americas match between Cruz Azul and Flamengo at Ahmad Bin Ali Stadium in Doha on December 10, 2025. (Photo by Karim JAAFAR / AFP)

World Cup organizers on Tuesday announced a new low-cost ticket category following sharp criticism from fans over pricing for the 2026 tournament in the United States, Canada and Mexico.

Football’s governing body FIFA said it will introduce a limited “Supporter Entry Tier,” priced at $60, for all 104 matches, including the final. The tickets are intended to support traveling fans following their national teams.

FIFA said the discounted tickets, priced at about 51 euros, will be reserved for supporters of qualified teams and will make up 10 percent of each national federation’s ticket allocation.

Fan group Football Supporters Europe (FSE), which last week described ticket prices as “extortionate” and “astronomical,” said the move did not go far enough.

While we welcome FIFA’s recognition of the damage its original plans were to cause, the revisions do not go far enough

FSE said in a statement.

The group previously said ticket prices for the 2026 World Cup were nearly five times higher than those at the 2022 tournament in Qatar, calling the pricing a “monumental betrayal” of World Cup tradition. FSE said following a team from the group stage to the final could cost fans at least $6,900, despite FIFA having promised tickets starting at $21 in its 2018 bid documents.

FSE on Tuesday described FIFA’s announcement as an “appeasement tactic” driven by global backlash, arguing that only a small number of fans per match would benefit from the $60 price, while most supporters would still face record-high costs. The group also criticized the lack of specific provisions for fans with disabilities and their companions.

British Prime Minister Keir Starmer echoed those concerns, welcoming the lower-priced tickets but urging FIFA to do more to ensure affordability.

As someone who used to save up for England tickets, I encourage FIFA to go further so the World Cup does not lose touch with the genuine supporters who make the game special

Starmer wrote on X.

FIFA said national federations will be responsible for allocating the discounted tickets to loyal supporters closely connected to their teams. It also said fans who purchase knockout-stage tickets but see their team eliminated earlier will have administrative fees waived when refunds are issued.

The announcement comes amid what FIFA described as extraordinary demand, with about 20 million ticket requests already submitted. The first-round ticket draw across all price categories is scheduled for January 13.